AMI has an extensive record of capacity building and interacting with or engaging on African journalists for reporting on development issues such as agriculture and food security, women empowerment, health and sanitation, energy, urbanization, resilience and poverty alleviation. In that regard,  AMI has trained more than 1,000 journalists to build their reporting capacities on various development. These journalists are systematically grouped in specialized networks where they share their reports, challenges and opportunities.

Activities held so far

Campaign for Tobacco Free Kids (CTFK)

Encouraging the Media in Kenya to Adopt a Pro Health Agenda: The Treatment and Coverage of Tobacco Related Stories

The pilot project built the awareness and reporting skills of journalists on the issue of tobacco control and engaged media leaders and editors in chief to treat tobacco control stories as newsworthy.

The pilot project also ran a Journalist Fellowship Programme geared towards assisting journalists produce long – feature, in-depth, investigative reports for publication and broadcast

Length of pilot project – May 2013 –May 2014

  • May 15, 2013, a half a day roundtable meeting was held with 10 media leaders and editors in chief from the mainstream and specialized media houses in Kenya. The discussions were extremely fruitful and revolved around means and methods to make the tobacco control agenda a more appealing and newsworthy to editors who will in turn support its growth and sustainability in their respective newsrooms.


Media operators and editors in chief attending the Nairobi roundtable

May 16 and 17 2013, the first series of capacity building workshop for journalists on tobacco control was organized Nairobi. 16 journalists from the mainstream, specialized, online and social media attended the workshop.


Journalists attending the Nairobi training workshop

  • August 1 2013, four fellows (Nairobi region) were nominated
  • September 18 and 19 September 2013, the second series of capacity building workshop for journalists on tobacco control was organized in Mombasa. 19 senior journalists from the coastal regions attended


Journalist workshop on promoting a tobacco control agenda engaging the Media in Kenya at Mombasa whitesands hotel – 18th – 19th 2013

  • January 1 2014, four fellows (Coastal region) were nominated


  • May 27 2014 – Dissemination Workshop on ‘Promoting a Tobacco Control Agenda: Engaging the Media in Kenya’.


Group Photo of Participants and Fellows


Roukaya Kasenally welcoming the participants


A partial view of some participants

Financial Proficiency Workshops 

Evidence points to the fact that there is an important knowledge and skills gap among media houses when it comes to understanding the business and financial worlds. To address this lacuna, AMI has been funded by the African Development Bank (AfDB) to organize the first series of workshops on ‘Financial Proficiency for Media Executives’.

The first workshop was held on the 7- 8 June 2013 in Naivaisha, Kenya


Some 15 media executives from Kenya, Uganda, Rwanda, Ethiopia and Burundi attended and evaluated the workshop as ‘very interesting with a lot of hands on knowledge’.

A second series will be held in early 2014 in collaboration with AfDB. This activity is a condition for the AfDB to finalize the agreement on the funding mechanism we are currently working on.