African Media Initiative

We seek to strengthen the continent’s private and independent media sector from an owner and operator perspective to promote democratic governance, social development, and economic growth.

About Us

Who We Are

The African Media Initiative (AMI) is a pan-African organisation registered in Kenya as a company limited by guarantee. It seeks to strengthen the continent’s private and independent media sector from an owner and operator perspective to promote democratic governance, social development, and economic growth. It does so through a set of strategic activities aimed at transforming the media and communications landscape on the continent.

AMI’s overall goal is to promote the development of pluralistic media as a necessary and critical ingredient of democratic governance, as well as economic and human development in Africa. Its approach is informed by its organizational vision to strengthen the media sector so that it plays a more decisive role in promoting social development and economic growth, and in empowering citizens to hold governments and other institutions to account. This coheres with its strategic goal of reducing the gap between media content and the development agenda of countries in the continent.

The organization supports the development of a media sector that is professionally proficient, financially sustainable, technologically efficient, and socially responsible so that it can best serve the public interest. It seeks to engage, empower and strengthen the capacities of African media owners and operators by tackling key constraints to media action. It does so through partnerships, advocacy and strategic projects to bring about much-needed reforms in media policy, increased access to financing, state of the art management, technology adaptation, and greater emphasis on leadership and ethics.

All relevant regional stakeholders, from the African Union Commission, the African Development Bank and the United Nations Economic Commission for Africa through every significant African media structure (owners, editors, journalists) have formally endorsed AMI, suggesting a powerful consensus that a healthy media sector is a requirement for improved growth, governance, and accountability.

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Board Members

Kabiru Abdullahi Yusuf

Board Chairman

Kabiru Abdullahi Yusuf is the new Chairman of the board of African Media Initiative. He succeeds the late Wale Aboderin of the Punch Group of Nigeria...

Dr Roukaya -The team

Dr Roukaya Kaysanally

C.E.O.

Roukaya took over the stewardship of AMI as the organization’s Chief Executive Officer on January 1, 2018, replacing  Eric Chinje, who stepped down after completing his three-year tenure...

Eric Chinje

Senior Advisor

Eric Chinje is the immediate former CEO of African Media Initiative (AMI), having served the organization in that capacity from  2014. Before then, Eric was a Senior Advisor at KRL International LLC...

Omar Ben Yedder

Omar Ben Yedder

Board Member

Omar Ben Yedder is the Group Publisher and Managing Director of IC Publications, a leading publishing, events and communications group.The organization has more than ...

Rebecca E. Enonchong - AMI

Rebecca E. Enonchong

Board member

Rebecca Enonchong is founder and Chief Executive Officer of AppsTech, a leading global provider of enterprise application solutions. She recently cofounded I/O Spaces, a shared work space ...

Julie Gichuru

Julie Gichuru

Board member

Julie Gichuru is an entrepreneur and media personality with investments in media, fashion retail and entertainment sectors. She is an independent director on the boards of Brand KENYA and ...

Project Highlights

Training:  African Media Initiative has trained more than 1,000 journalists to build their reporting capacities on sectors such as gender, agriculture, ICT, business, resilience, urbanization, energy, etc. These journalists are systematically grouped in specialized networks where they share their reports, challenges and opportunities.

Research: AMI also conducts research for its own programmes and for third parties on various communication areas such as the media landscape in Africa, media coverage of African Union activities, Africa-Europe migration, how Africa is reported by the international and local media, China’s forays into Africa, media funding, status of development reporting in Africa, governance, among others.

Content Promotion: AMI explores possibilities of partnerships both on the continent and outside to ensure that articles produced in our various specialized networks are shared among media houses on the continent and beyond. Some of the reports are going to be proposed to reputable international media to ensure African-created content makes it to their newsrooms and therefore challenges the imbalance in content flow between the West and Africa. Read more…

Our Team

African Media Initiative - CEO

Kasenally Roukaya

C.E.O

Roukaya took over the stewardship of African Media Initiative (AMI) as the organization’s Chief Executive Officer on January 1, 2018, replacing Eric Chinje,

African Media Initiative - Senior Advisor The team

Eric Chinje

Senior Advisor

Eric Chinje is the immediate former CEO of African Media Initiative (AMI), having served the organization in that capacity from July 2014 to Dec 2017

African Media Initiative - Senior Technology Advisor

Meredith Beal

Senior Technology Advisor

Meredith Beal is an award-winning broadcaster, award-winning technology guru and Internet pioneer from the United States.

Wangethi Mwangi -The team

Wangethi Mwangi

Senior Advisor

Wangethi Mwangi provides general editorial and media support to AMI, drawing from his more than 30 years experience in journalism  in East Africa. 

Alain Ngoro -The team

Alain Ngono

Senior Communications Officer

Alain has been in the media industry for almost 10 years at the pan-African level working with international news and communication agencies.

Our Partners

Brands we've worked with

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