NEW ‘THIS IS AFRICA’ WEBSITE LAUNCH A GLITTERING CELEBRATION OF PAN-AFRICANISM

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NEW ‘THIS IS AFRICA’ WEBSITE LAUNCH A GLITTERING CELEBRATION OF PAN-AFRICANISM

NAIROBI, August 2016: The African Media Initiative was one of seven organizations that supported last week’s launch of a new This is Africa website. The launch, described by organizers as a “celebration of Africanism, freedom of expression and the quintessential elements that make Africa . . . a continent of opportunity, growth and innovation” ,was held at Radisson Blu Hotel.

Other supporters were RNW Media, Netherlands Embassy Nairobi, Trace TV East African, Ghetto Radio, HEVA Fund, and KikoRomeo. The event was

graced by well-known celebrities, top influencers in business, politics, entertainment and the nonprofit sector along with individuals commanding some of the biggest audiences on Twitter and Blogs in East Africa.

The website, whose content is in both English and French, offers what its creators describe as an “authentic and alternative voice to the westernized news portals delivering content about African . . .  significant cultural and engaging entertainment content that is written by Africans for Africans, providing an authentic perspective, one that delivers the opportunity to comment, challenge and develop”.

A welcome address and presentation by Nancy Onyango, Operations Director for This is Africa (TIA), launched the proceedings. She introduced TIA and their role in promoting free speech as well as the role of the digital platform as a medium for young people to tell their truly African stories.

The Deputy Ambassador to the Netherlands in Kenya, Mariëlle Geraedts, outlined how The Netherlands and Kenya had a lot to offer each other in economy and trade and how the new TIA website would help in reinforcing and augmenting opportunities, especially because it held Africa’s youth at its epicentre.

The MCs for the event were Kenyan entrepreneurs Isis Nyong’o and Mark Kaigwa. Celebrity chef Siba Mtongana treated guests to one of her signature desserts. She described her journey as a successful female African chef in a male dominated industry.