African Media Initiative

African Media Initiative seeks to strengthen the continent’s private and independent media sector from an owner and operator perspective to promote democratic governance, social development, and economic growth.

About Us

The African Media Initiative (AMI) is a pan-African organisation registered in Kenya as a company limited by guarantee. It seeks to strengthen the continent’s private and independent media sector from an owner and operator perspective to promote democratic governance, social development, and economic growth. It does so through a set of strategic activities aimed at transforming the media and communications landscape on the continent.
AMI’s overall goal is to promote the development of pluralistic media as a necessary and critical ingredient of democratic governance, as well as economic and human development in Africa. Its approach is informed by its organizational vision to strengthen the media sector so that it plays a more decisive role in promoting social development and economic growth, and in empowering citizens to hold governments and other institutions to account. This coheres with its strategic goal of reducing the gap between media content and the development agenda of countries in the continent.
The organization supports the development of a media sector that is professionally proficient, financially sustainable, technologically efficient, and socially responsible so that it can best serve the public interest.   Read more…


Training:  African Media Initiative has trained more than 1,000 journalists to build their reporting capacities on sectors such as gender, agriculture, ICT, business, resilience, urbanization, energy, etc. These journalists are systematically grouped in specialized networks where they share their reports, challenges and opportunities.

Research: AMI also conducts research for its own programmes and for third parties on various communication areas such as the media landscape in Africa, media coverage of African Union activities, Africa-Europe migration, how Africa is reported by the international and local media, China’s forays into Africa, media funding, status of development reporting in Africa, governance, among others.

Content Promotion: AMI explores possibilities of partnerships both on the continent and outside to ensure that articles produced in our various specialized networks are shared among media houses on the continent and beyond. Some of the reports are going to be proposed to reputable international media to ensure African-created content makes it to their newsrooms and therefore challenges the imbalance in content flow between the West and Africa. Read more…

Our Team

African Media Initiative - CEO

Kasenally Roukaya


Roukaya took over the stewardship of African Media Initiative (AMI) as the organization’s Chief Executive Officer on January 1, 2018, replacing Mr Eric Chinje,

African Media Initiative - Senior Advisor The team

Eric Chinje

Senior Advisor

Eric Chinje is the immediate former CEO of African Media Initiative (AMI), having served the organization in that capacity from July 2014 to Dec 2017

African Media Initiative - Senior Technology Advisor

Meridith Beal

Senior Technology Advisor

Meredith Beal is an award-winning broadcaster, award-winning technology guru and Internet pioneer from the United States.

Wangethi Mwangi -The team

Wangethi Mwangi

Senior Advisor

Mr Mwangi provides general editorial and media support to AMI, drawing from his more than 30 years experience in journalism  in East Africa. 

Alain Ngoro -The team

Alain Ngono

Senior Communications Officer

Alain has been in the media industry for almost 10 years at the pan-African level working with international news and communication agencies.

Our Partners

Brands we've worked with

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